The Pattern Project
Founder & Director
The first and only collective focused exclusively on the potential of low dose Mebufotenin for mindfullness, wellness and mental health.
It’s about
connection
Hi,I'm
Axle Davids
I’ve helped hundreds of people and organizations
find focus and confidence, and connect with the audiencesthat matter most. Explore some of my work and see how I've collaborated with mental health innovators to touch lives.
I’ve helped hundreds of people and organisations find focus and confidence, and connect with the audiences that matter most. Explore some of my work and see how I've collaborated with mental health innovators to touch lives.
Work that touches lives
Jack.org
Naming, Branding & Design
Since 2009, I’ve played a key role in the brand marketing of this pioneering mental health youth movement – from defining its purpose and values to naming and branding, I continue to advise its leadership team today.
jack.org
Raison D’Art
Strategy & Messaging
I’ve advised the Raison D’Art team since 2007. Their latest project – Portrait X – helps prevent sexual violence among teens.
raisondart.org
Breethe
Brand Strategy & Naming
I’m grateful to have had the opportunity to help define the brand identity of this meditation and hypnotherapy app. Since our work together, it’s been downloaded more than 10 million times.
breethe.com
Hard Feelings
Strategy & Naming
I led brand strategy and naming for this storefront and community of professional counsellors, who provide low-cost therapy and support.
hardfeelings.org
Be There
Branding & Creative Direction
I led the branding and creative for this new mental health project, which gives people the knowledge and resources they need to help others experiencing a mental health crisis.
bethere.org
The Caregiver’s Journey
Producer, Writer
A video series that explores what it means to be a caregiver – from the day this new role begins through the various stages of the caregiver experience.
Shitstorm Unicorn
Co-creator
I’m writing a book with my partner, Simi. It’s about finding moments of hope and respite when your world is falling apart.
What people are saying
Axle harnessed the insights of our national network to create an inspiring new brand – one that’s really taken off in our community of young leaders and across the country.
Eric Windler
Founder
Jack.org
I’ve worked with Axle on three different brands since 2016. No one knows how to get branding, messaging and design done more efficiently and effectively.
Melissa Alvares
VP Marketing
MindBeacon
We’ve been working with Axle since 2007. His workshops help our teams align communications and we count on him to ensure our brand, our website and key communications are always the best they can be.
Timothy Smith
CEO
Octane Medical
I’m looking for partnerships that allow me to apply my skills and knowledge in a few critical areas.
Strategy
Communications
Design
Strategy
Want to chat about how my expertise could benefit your mental health movement or solution? Reach out anytime.
I’m looking for partnerships that allow me to apply my skills and knowledge in a few critical areas.
Strategy
Communications
Design
Want to chat about how my expertise could benefit your mental health movement or solution? Reach out anytime.
Why I’m so
passionate
about mental
health
One
connection
leads to another
to another
Whether we’re forming meaningful relationships with others, or a deeper bond with ourselves, mental health is enriched by a sense of connection. We can help more people achieve that, but the reality is, they need to connect with your work first. And that’s exactly where my expertise lies.
Whether we’re forming meaningful relationships with others, or a deeper bond with ourselves, mental health is enriched by a sense of connection. We can help more people achieve that, but the reality is, they need to connect with your work first. And that’s exactly where my expertise lies.
Creating clarity
for 20+ years
I hold a patent for a system that combines algorithms and psychology to help teams reach consensus and make decisions, while avoiding the risk of groupthink.
I hold a patent for a system that combines algorithms and psychology to help teams reach consensus and make decisions, while avoiding the risk of groupthink.
I’ve also created digital products for global consumer brands like Disney and Cosmopolitan.The latter was featured on The Oprah Winfrey Show.
I’ve also created digital products for global consumer brands like Disney and Cosmopolitan. The latter was featured on The Oprah Winfrey Show.
I built a successful branding agency by inventing a proven system that distills months of branding intoa one-day workshop accelerated by technology.
I built a successful branding agency by inventing a proven system that distills months of branding intoa one-day workshop accelerated by technology.
At the University of Toronto, I studied under Anatol Rapoport, one of the world’s top game theorists. It's where I learned the value of a multidisciplinary approach to problem solving.
At the University of Toronto, I studied under Anatol Rapoport, one of the world’s top game theorists. It's where I learned the value of a multidisciplinary approach to problem solving.
After attending the New York Film School, I created a video series on caregiving that continues to sell today.
After attending the New York Film School, I created a video series on caregiving that continues to sell today.
Staying inspired
Sure, inspiration comes from many places: the natural world, art history, design. But my clients' work in regenerative medicine, AI, and psychedelic therapy constantly fills me with awe. My own practice is inspired by agile programming, design thinking, and collaborative technologies. I'd love to hear what drives you.
Sure, inspiration comes from many places: the natural worldart history, design. But my clients' work in regenerative medicine, AI, and psychedelic therapy constantly fills me with awe. My own practice is inspired by agile programming, design thinking, and collaborative technologies. I'd love to hear what drives you.